CLHMS & Million Dollar Guild

News Release

FOR IMMEDIATE RELEASE

Local Real Estate Professional Recognized for Million-Dollar Successes Ashton Coleman Earns Membership in Prestigious Million Dollar Guild

(Miami Beach FL, December 1^st) R. Ashton Coleman, of Keller Williams Miami Beach, has been recognized by the prestigious Institute for Luxury Home Marketing for his recent performance in the million-dollar and above luxury home market within Sunny Isles Beach.

“Real Estate professionals who have earned admittance to The Institute’s Million Dollar Guild not only have specific upper-tier market knowledge, but they also understand the unique needs of affluent buyers and sellers and recognize the importance of being discreet,” said Institute President Laurie Moore-Moore. “Whether you’re buying or selling a multi-million dollar property, you can depend upon The Institute’s Million Dollar Guild members to have the competencies necessary to help you meet your objectives.”

“To have this recognition of my accomplishments in serving Sunny Isles Beach is an honor,” said Coleman. “It has strengthened my commitment to the community and its residents.”

Members of the Million Dollar Guild are Certified Luxury Home Marketing Specialists (CLHMS) who have documented their success in assisting affluent buyers and sellers with million-dollar properties. The recognition is awarded by the Institute for Luxury Home Marketing which trains real estate agents in the luxury home market and awards international designations to those who meet stringent performance standards.

Coleman has been in the Miami Beach FL real estate market since 2002 and specializes in the luxury oceanfront real estate market. “I’ve created a very effective global marketing platform through my network affiliations, websites and micro economic analysis reports via blogging ensuring proper real estate exposure with solid results.”

About The Institute for Luxury Home Marketing

The Institute for Luxury Home Marketing exists to help real estate professionals around the world provide high quality service to buyers and sellers of luxury properties. Institute members have completed special training to build expertise in the marketing of upscale homes and estates and those who meet performance standards may earn the prestigious Certified Luxury Home Marketing Specialist designation. Information and an international membership list can be found at www.CLHMS.org. Members are also listed on the Wall Street Journal’s RealEstateJournal.com website.

Contact: Ashton Coleman | Real Estate Sales Consultant | Keller Williams Miami Beach | MiamiDreamRealty.com | Telephone: 888.383.7326 | Direct: 305.978.7704 | Fax: 866.427.4224 | Email: Ashton@MiamiDreamRealty.com

Keller Williams Realty

Inman News just reported that Keller Williams Realty, the fourth largest real estate company in the US, set a benchmark in customer service & satisfaction. The J.D. Power and Associates 2008 Home Buyer/Seller Study surveyed 3,200 people who bought and or sold a home between April 2007 and June 2008 through the nations largest real estate firms. Buyers gave Keller Williams the highest overall satisfaction ratings.

“Although the California based marketing research firm has conducted similar proprietary surveys for brokerages’ internal use, this is the firm’s first “syndicated” study of customer satisfaction in the real estate industry. J.D. Power funds syndicated studies itself, releasing the results publicly and awarding trophies to top scoring firms. On a 1,000 point scale, satisfaction averaged 794 when customers sold their homes in five months or less, but declined to an average of 730 when the process took seven months or longer.” by Inman News

This J.D. Powers and Associates study found that it took sellers an average of 6 months to close their home with 23 percent having listed their home with another broker before finding success in the sale. In my personal opinion, this is typically because the second agent confirmed the correct pricing, due to the local market conditions, that the first agent failed to accomplish. The Four factors that were considered in the overall satisfaction experience when selling a home were; agent (43 percent), marketing (38 percent), office (12 percent), and services (7 percent) while the home buyer satisfaction experience was determined by Three factors including; agent (65 percent), office (21 percent) and services (13 percent). Keller Williams had the highest scores in all three areas along with the top overall score of 831 followed by Prudential (820) and Coldwell Banker (816). Word of Caution Wisdom: Your Real Estate Satsifaction Experience is based on the AGENT alone when buying or selling Miami Beach FL Real Estate.

“When buying a home, customers particularly appreciate agent professionalism, responsiveness to calls and e-mails and the agent’s skill in locating and showing properties in the appropriate price range—all areas in which Keller Williams excels,” said Jim Howland, senior director of the real estate and construction practice at J.D. Power and Associates. “Although the Internet provides home buyers and sellers with the ability to perform some essential tasks—such as listing a home for sale or researching a neighborhood in which to purchase a home—it still does not replace the importance of a good real estate agent,” said Howland. “Particularly in an uncertain real estate market, professional advice from agents can be especially valuable to buyers and sellers. The knowledge and expertise provided by experienced agents is an important benefit of using a full-service real estate company.” J.D. Power and Associates.

Keller Williams Miami Beach

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